The 22 Immutable Laws of Branding Book Nuggets

This is an index of my book nuggets from The 22 Immutable Laws of Branding, by Al Ries and Laura Ries. In this book, the authors show you the keys behind how to build a product or service into a world-class brand. Along the way, they share stories and anecdotes on how the best brands in the world do it, as well as the mistakes too avoid. They also tackle branding on the Web, where they show you counterintuitive strategies and secrets for building a category-dominating, world-class brand.

My Nuggets
Here's my nuggets so far ...

• The 22 Immutable Laws of Branding